name
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First Name
Last Name
email
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phone#
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business name
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business address
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( 1 ) tell me about your business as if I'm a friend.
( 2 ) who is your target audience? describe your ideal customer/client.
( 3 ) what services and/or products do you provide? be super specific .
( 4 ) what pain points or problems do you solve?
( 5 ) who is your biggest competition? what makes you different?
( 6 ) why do your customers/clients trust you?
( 7 ) what brands (from any industry) inspire you? why?
( 8 ) what is your brand story? how did your business come about?
( 9 ) what is your "why"? why do you do what you do?
( 10 ) what is the voice & tone of your business? describe its personality or style.
(ex: sophisticated, fun and playful, warm and welcoming, exclusive, etc)
( 11 ) what is your brand's core mission? why does your brand exist and do the work that it does?
( 12 ) what is your brand vision? what do you aspire for the future and hope to achieve in your business?
( 13 ) what are your brand values? what standards are important to you and how you show up for your customers/clients?
(ex: integrity, support our community, accountability, sustainability)
( 14 ) list 3-5 words that describe the feeling, style or energy you want your branding to have.
( 15 ) how do you want your customers/clients to feel when they look at your branding and website?
( 16 ) do you want specific imagery or visual ideas used in your logo design? or are you open to ideas?
( 17 ) is there anything you DON'T want included in your branding?
(symbolism, imagery, styles, etc)
( 18 ) what colors do you love and are you drawn to when thinking about your business?
( 19 ) what colors do you dislike and are not wanted anywhere near your branding?
( 20 ) is there anything else you want me to know about your dream brand? be super detailed.
(likes, dislikes, must haves)
( 21 ) do you already have professional brand photography of yourself and/or subject matter relating to your biz?
( 22 ) in what ways do you plan on using photography in your biz?
(website, social media, business cards, flyers, etc)
( 23 ) are you open to purchasing stock photography if appropriate for your branding?
( 24 ) what specific functionality does your website need to have?
(ex: scheduling, email list subscription form, etc)
( 25 ) is there anything else you want me to know about your dream website design? be super specific.
(likes, dislikes, must haves)
do you have inspiration images as files, or brand photography you'd like integrated into your new branding? finish and send this questionnaire and then click the FILE DROP button below to upload your files.
